OUR DEDICATED TEAM
The team presented here represents the operational core of Lalièvre Lands and is directly involved in the day-to-day activities related to real estate development, land management, camping operations, and the leasing of land for outdoor and recreational activities.
Lalièvre Land operates within a broader organization that also includes internal teams specializing in forestry, accounting, payroll, and finance. These complementary areas of expertise, combined with the contribution of external partners and collaborators, support the strength and long-term sustainability of the organization’s operations.
Get to know the people who actively contribute to our success and who share our values.
PIERRE-MARC BEAULIEU, o.u.q
FRANCINE HOULE
NICOLAS MAINVILLE
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As Director of Real Estate Development and Marketing since 2013, Pierre-Marc has led the structuring and value creation of Terrains Lalièvre’s projects, from planning through to commercialization. His role is central to the company’s strategic vision, and he has contributed significantly to the establishment and evolution of its operations, playing an active role in the development and current positioning of Terrains Lalièvre, with an approach focused on rigor, operational coherence, quality, and long-term value creation.
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As Sales and Client Relations Manager, Francine plays a central role in guiding buyers and supporting the commercialization of real estate development projects. She oversees the entire client journey, from initial contact through to the completion of transactions, ensuring a structured, rigorous, and human-centered experience.
With a multidisciplinary background in real estate, multi-site operations management, and organizational development, she brings over twenty years of experience in complex and growing environments. Her expertise in client relations, on-site coordination, and process structuring actively contributes to the quality of the projects and to the organization’s sustainable development.
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As Land Management and Territory Operations Technician, Nicolas plays a key role in the day-to-day and sustainable management of the private land portfolio. He is responsible for overseeing land lease agreements, ensuring the harmonious use of the territory, conducting field monitoring, and protecting natural resources. He also contributes actively to the rollout and implementation of the camping operations, ensuring on-site coordination, proper use of the land, and a structured, customer-focused service approach.
Trained as a geographer, Nicolas brings strong expertise in cartography, geomatics, and fieldwork. His background in environmental management, land-use planning, and project coordination enables him to operate effectively at both the technical and operational levels. Through his in-depth knowledge of Quebec’s forest ecosystems, analytical skills, and structured approach, he supports strategic decision-making and ensures consistent oversight of forestry, leasing, and recreational activities.
